The shareholders of Zomato have officially approved the new name of the company Eternal.
However, the commercial name of the food delivery company will not be changed and continue to use the brand name Zomato.
The board has taken the decision to rebrand the company as Eternal, as the company is not focusing just on food delivery. It has expanded boundaries in other sectors too. From now onwards, Eternal will be the parent company of the following subsidiaries:-
Zomato – One of the most popular food delivery companies in the country.
Blinkit – Quick commerce company for delivery the groceries and homeware.
Hyperpure – A B2B supply chain platform delivering fresh ingredients to the restaurant listed on Zomato.
Zomato Payments (District) – It focuses on financial services and payments for its ecosystem.
The rebranding of Zomato as Eternal is a great move for the bank to represent it as a tech company, with the vision of Zomato as a food delivery brand.